13-24 nov 2024
Industry Talk: A Deeper Look at the Marketing behind National Geographic Documentary Films
Industry Talk: A Deeper Look at the Marketing behind National Geographic Documentary Films

Explore the friction at the heart of the relationship between people and our planet with National Geographic’s EVP of Marketing and Communications, Chris Albert, as he presents a deep dive into the marketing and awards campaign for “Fire of Love” and the impact campaign for “The Territory”.

The Oscar and Bafta-nominated “Fire of Love” garnered commercial and critical acclaim for its story of creation and destruction, of love and lava. French volcanologists Katia and Maurice Krafft died as explosively as they lived — chasing eruptions and capturing hundreds of hours of footage, leaving a legacy that forever enriched our knowledge of the natural world. Learn how the film navigated a crowded field to be dubbed “The Year’s Best Documentary”.

Meanwhile, the award-winning film, “The Territory,” took its tireless fight on behalf of the Uru-eu-wau-wau people (who partially shot the film) to the wider world, helping policy makers move the needle on issues related to Amazonian deforestation, environmental justice and the fight for Indigenous rights. Learn how the film’s impact campaign made a difference in the lives of the Uru-eu-wau-wau and called attention to the murder of one of their own.

National Geographic Documentary films is the home for globally relevant, urgent and cinematic films that ignite curiosity and inspire people to explore, care and learn about our world. This session will crack open the film banner’s secrets to success.

Speakers: ChrisAlbert, Executive Vice President, Marketing and Communications, National Geographic & Orwa Nyrabia, IDFA Artistic Director

IDFA Festival

Follow IDFA

de Volkskrant
IDFA vrienden