The independent documentary market is in a state of disruption – some would even say collapse. An increasing number of films is being produced that face shrinking distribution and exhibition possibilities. Yet there is still a path for intrepid filmmakers to follow in every new release. In this industry session, Jon Reiss – whose company 8 Above creates custom audience-building approaches, and theatrical and digital release campaigns – will outline eight fundamental principles of creating a distribution and marketing strategy in today’s market. 

Jon will lean into current, real-world case studies and discuss how to create what he calls an Impact Event Theatrical Release in the United States. Topics include: Your Goal and Goal Adjustments, Your Film/Your Brand, Audience Niche vs. Core, What Value You Provide to Your Audience, How to Reach Your Audience, Film Products/Rights, Timing and Windowing, and Your Resources. 

This insightful, honest discussion of strategic planning is designed to help filmmakers meet the complex landscape of creative distribution. 

Speaker: Jon Reiss (President, 8 Above)