In recent years, audience behavior has evolved. Although cinemagoing in many countries has recovered, in some cases even above the bumper year of 2019, the landscape has fundamentally changed. Consumers have become more hybrid, watching fiction and documentary films in both in cinemas and online. Global streamers, far advanced in connecting with this hybrid audience worldwide, have also entered the world of film distribution. It’s crucial for the independent film industry to innovate, collaborate and explore different business models and innovative strategies to continue to engage existing audiences and attract new ones.

In this insightful talk on the future of European arthouse film distribution and ways to expand audiences, our international panel will address questions such as: how does a liaison between streaming and cinemas contribute to the accessibility and availability of European fiction and documentary films? What are the opportunities to expand your reach and connect with future audiences, in cinemas and online? What is the future of film distribution and how can we adopt innovative, hybrid strategies for success?

Hosted by REACH'M, a partnership between virtual cinema pioneers Picl and Medialoc, supported by Creative Europe Media NL

Speakers: Speakers:Marynia Gierat (Director, Kino Pod Baranami), Sarah Mosses (Founder & CEO, Together Films), Marc Smit (Co-CEO, Cinéart), Greet Stevens (Business Director & Digitalization, MOOOV), Anke van Diejen and Noortje van de Sande (CEO, Picl)

Moderator: Michael Gubbins (Sampomedia)