The hardest part of any release is making sure the people who would love a film most know it exists. Jolt Film is an independent documentary distribution and impact platform built on the belief that every film has an audience waiting to be found. Jolt’s CEO Tara Hein-Phillips offers a preview of Jolt’s Audience Insight Modeler (AIM): a tool that models a film’s audience potential and builds an integrated distribution strategy.

AIM combines deep knowledge of the market with detailed audience intelligence to help identify the best path for a film across theatrical, digital, and premium TVOD distribution, to impact and award campaigns, aggregators, and brand partnerships.

Hein-Phillips and Mandy Chang of the UK Documentary Film Council will discuss and delve into details of a film’s optional trajectory. Key questions are how to find and engage audiences and how every stage of a release can build on the last for maximum reach and impact. Filmmakers, producers, and distribution partners will get practical ways to think about the audience, from the earliest decisions.

Moderator: Mandy Chang (CEO, Documentary Film Council)

Speaker: Tara Hein-Phillips (CEO, Jolt)